To stand out above the crowd, you need to be a highly creative person. Look at some of the greatest marketers of our time; Seth Godin, Jay Abraham, Rich Schefren, Dan Kennedy – all are highly creative people.

I have asked a good friend of mine Rick Hubbell to write principle #4 – Developing Your Creativity for Maximum Impact.

Rick is a very innovative person who has helped many large corporations and individuals meet and exceed their goals by using the power of creativity.  Rick is in the process of developing a series on creativity and as soon as it is available, I will let you know. I hope you get a lot out of this principle as it is my goal is to help you leverage social media and the internet for profit and influence.

In order for you to make a sale, you must first convince your prospects and/or customers to give you their ATTENTION.

Ignoring this principle will cost you more than you can imagine.

Attention:

Nearly every principle that rings true in life has a dramatically oversized twin online. For every Casino there are thousands of gambling websites. For every newspaper stand cluttering the subway entrance there are hundreds of thousands of online news feeds, blog posts, and social media updates bringing us news faster than we can read them. And for every billboard and sign dotting our local boulevards, there are millions of online ads, campaigns, and strategies screaming for our attention and ultimately our money.

Okay Bo, this is a pretty well known principle, why are you wasting my time with this?

Well, give me a few more minutes of your time and I will explain. What does it really mean to fish where the fish are? I will explain throughout this post.

In today’s world, whether you’re a mom & pop shop that doesn’t sell products on the internet or whether you’re a business person whose whole livelihood depends on it, you need to pay attention to this principle.

Nobody cares about you! Now that’s a bold statement, but it’s true most people only care about themselves and how they can solve their own problems.

Funny, just yesterday I was on one of my social sites where I am an admin and one of the questions posted by another admin was; “what can we the leadership do to help more people?” The response people came back with was “I only care about what you can do for me.” What a classic case and point.

Stop selling! and Start Helping!

Let’s talk about selling. People are tired of being sold. We are all tired of thousands of all the ads that hit us each day everywhere we go. People are looking for things that will help them fix their problems. But unfortunately most internet marketers only want to talk about how great they and their products are. Look at it this way; think about all the people around you. The first few that come to mind first are the people who you highly admire and respect – right? Why, because they bring value to your life.