Creating a Social Marketing Explosion Principle #1

Nobody cares about you! Now that’s a bold statement, but it’s true most people only care about themselves and how they can solve their own problems.

Funny, just yesterday I was on one of my social sites where I am an admin and one of the questions posted by another admin was; “what can we the leadership do to help more people?” The response people came back with was “I only care about what you can do for me.” What a classic case and point.

Stop selling! and Start Helping!

Let’s talk about selling. People are tired of being sold. We are all tired of thousands of all the ads that hit us each day everywhere we go. People are looking for things that will help them fix their problems. But unfortunately most internet marketers only want to talk about how great they and their products are. Look at it this way; think about all the people around you. The first few that come to mind first are the people who you highly admire and respect – right? Why, because they bring value to your life.

Not long ago I met with a person who is well known in the internet marketing community and the first question he asked me was “with no strings attached, what can I do to help you?” That rocked my world. Here is this giant in the internet world wanting to help me without asking for me to buy his products or service. Wow! He has since created me as a ‘raving fan’.

Principle #1 – Create Raving Fans

To create your own social marketing explosion for you/products, you much start by creating ‘raving fans‘. Ken Blanchard wrote in his best-selling book Raving Fans,” if you really want to ‘own’ the customer, if you want a booming business, you have to go beyond satisfied customers and create raving fans.” To develop raving fans means that you have achieved such value that turns people into lifetime customers. A raving fan is someone who will shout your praises to everyone that he/she knows without being told.

To start creating ‘raving fans’ you first must:

1. Find out what your niche market is talking about… Listening

2. Identify their pain points – Become Problem Solver

3. Educate them in the process – Creating Value

I believe that it is more crucial today than ever before to create raving fans on the internet. With the evolution of social networking, people are talking more than ever. Let’s get them talking about you!