Creating a Social Marketing Explosion Principle #5

One thing I really enjoy about working in the world of the internet is vast number of people you get to meet and learn from. That’s why I have asked a friend of mine Phil Strong to come and write the final principle in this series.

Phil calls himself a social entrepreneur. He and his wife Kathy start businesses with a view to growing others. The list of his business ventures, past and present, include owning a building company, a national real estate company, an on-line shop for families, a financial services company, and millions of dollars of property. All these businesses were formed with a purpose of growing the people inside them, to see them released into their own futures. Follow Phil on Twitter – @strongphil.

The Key To Guaranteeing Your Desired Outcome And Creating Maximum Impact

If you’ve ever played blindfold games as a kid, at parties, or team building exercises you’ll know what it feels like to walk blind.  That uneasy feeling of not knowing which direction you’re going and uncertain if you’ll bump your knees or walk off the edge of a step.  The loss of total control is not a nice feeling and a large part of our comfort comes from the trust you have with the person who is leading you.  (If you’re doing this exercise by yourself it’s definitely a scary experience!)

The life of an online marketer is kind of like this – a ‘walk in the dark’ experience for most of us – especially at first.  The question is “what do we have to do to walk with our eyes open?”

Principle #5 gives you the answer to this question and, in my view, helps you to guarantee your desired outcome.  If you had the key to creating the Social Media Marketing Explosion you were after, would you be happy?  Of course you would.

Here is Principe #5:

A SYSTEM GUARANTEES YOUR RESULT

A system is a predetermined set of activities that have been tested to generate specific outcomes.

I’ve spent a lot of my working life studying people I consider to be successful in many areas.  When I asked them how I could be successful they all shared the same principle:

Success is about doing the basic things the right way.

So I’ve translated this into all aspects of my life by identifying the “basic things” I need to be doing on a regular basis to propel me towards my goals.

Your system for creating a Social Media Marketing Explosion can be exactly the same.

The first step is working out what you want the end result to be, i.e. your desired outcome.  Then it’s a matter of knowing what the regular activities are you need to complete that will lead you closer and closer to your desired outcome.  And then it’s a matter of setting the regimented discipline of implementing those activities.  This is a system!

When I am implementing a system in an area that is not natural for me (and Social Media Marketing is definitely this for me!) I like to make it really easy for me to follow.  The way that I do this is to create a check list for me to follow.  This becomes a list of daily or weekly activities that I need to follow.  These are activities that I have learned from experts and are proven to lead me to the result I desire.

That’s why I learn Social Media Marketing from Bo Cable.  I don’t mean this as a cheap advertisement, but I share it to make a point.  I don’t know what to do so I ask an expert – him.  He shares with me the exact steps I need to take and I follow them with regular discipline.  This leads me towards my goals.

To summarize this thought process I’ve put the actions into four steps for you:

1. Identify your desired outcome – what is your goal in the area of Social Media?

2. Confirm the regular actions that will lead you towards your goal.

3. Build a system that will help you to implement these actions with disciplined regularity.

4. Leverage those actions by repeating them often.

Finally, why would you want to do it this way?  Because time is money.

Your time is valuable and the best thing you can do to help yourself is develop a system that helps you to make the best use of your time.  Your system will help you to leverage your time so that you can achieve more and more with less and less time.  And, as a result of this increased exposure on the internet, your activity will be leveraged because you are in more and more places at the same time.

The result?  The explosion you are after!

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Phil Strong is an international author and speaker who teaches people about money.  Phil is developing his online presence and seeking to build his own Social Media Marketing Explosion by helping as many people as he can with their financial education.  You can access more of Phil’s information at http://philstrong.com.