10 Reasons Why You Need A Facebook Fan Page

If you own a business, you have a million of things on your to-do list. You may be more concerned about the bottom line than creating a Facebook Fan page. Don’t miss out on a lot of business by neglecting to have a presence on Facebook. Let me explain to you the benefits of a fan page.
First of all let’s look at Facebook’s own stats.

• There are more than 400 million active users.
• 50% of active users log on to Facebook on any given day.
• Most users spend a little more than 55 minutes on Facebook per day.
• More than 100 million active mobile users
• People that use Facebook on their mobile devices are twice more active than non-mobile users
• More than 25 billion pieces of content is shared each month (web links, news stories, blog posts, notes, photo albums etc.)

While most of your potential customers may not visit your website on a daily or weekly basis, they do spend time on Facebook. This increases your chance of getting noticed more often.

10 Reasons Why You Need A Facebook Fan Page

1. Build brand trust. People trust people they know. When people are talking about you and your products/services to their friends on Facebook, your brand awareness goes up. This iincreases the opportunity of you closing more business.
2. Drive traffic to your website. Posting links to your website from within Facebook could significantly improve the amount of qualified traffic to your site.
3. Direct connection to your fans. You can send messages to your fans all at once.
4. Engage your customers for FREE. Inform, create polls, market a new product or service, ask questions, answer questions, and much more. The more fans you have, the increase of interaction with each other,giving you feedback and word of mouth advertising.
5. Increase SEO (Search Engine Optimization). Fan pages are indexed outside of Facebook, which means search engines can find you easily and quickly, leading to a greater chance your company will show up in search results.
6. Deepen customer relations. People expect businesses to have a fan page. You can use it to describe your business, direct people to your website, open the lines of communication and more.
7. Learn more about your market. With Facebook stats, you can learn more about your fans; their age, sex, location, page views and more. This will help you get a better understanding of those interested in your products/services so you can create a marketing plan for them.  It also helps you determine what new products to offer.
8. Reach an unlimited amount of people. Many people misuse their personal Facebook profile for business purposes. While this is OK to use in moderation, Facebook has developed fan pages for businesses, allowing you to have an unlimited number of fans.
9. More Flexability. A fan page allows you to get your message out through more avenues than a profile page. You can create elements like unique landing pages, opt-in forms, coupons, etc.
10. Promote Events. What a great way to get the word out about an event, sale or giveaway…for free!

I hope you see the advantages to creating a fan page for your business.

Here is a step-by-step tutorial or contact me and I will be happy to create you a dynamic – interactive fan page