Social Media is all the rage today, but we (iMediaWorks & our strategic partners) are finding that a large amount of small businesses are not using it to grow their businesses. Also, the ones that are using social media are only dabbling in it. Why is this?

Here are a few responses...

• "I don't get it."

• "I don't understand computers."

• "Social Media is for the teenagers."

• "I don't have time."

• "I have better things to do."

If you own a business, you have a million of things on your to-do list. You may be more concerned about the bottom line than creating a Facebook Fan page. Don’t miss out on a lot of business by neglecting to have a presence on Facebook. Let me explain to you the benefits of a fan page.
First of all let’s look at Facebook’s own stats.

• There are more than 400 million active users.
• 50% of active users log on to Facebook on any given day.
• Most users spend a little more than 55 minutes on Facebook per day.
• More than 100 million active mobile users
• People that use Facebook on their mobile devices are twice more active than non-mobile users
• More than 25 billion pieces of content is shared each month (web links, news stories, blog posts, notes, photo albums etc.)

While most of your potential customers may not visit your website on a daily or weekly basis, they do spend time on Facebook. This increases your chance of getting noticed more often.